Business Analyst 

World of Chris Collins 

2024 - Present 

Resourceful, Meticulous, and Proactive

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• Partner directly with Chris Collins to streamline sales operations and maximize retail performance. 

• Conducting in-depth sales and performance analyses across direct-to-consumer and luxury retailers, including Sephora, Nordstrom, Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue. 

• Oversee inventory forecasting and ensure stock optimization across multiple retail doors. 

• Serve as the main liaison between retail partners and Chris, managing communication across 50+ store locations.

• Develop actionable insights from data trends to support strategic business decisions and quarterly performance reviews.

• Create quarterly market meeting decks for all key retailers. This includes reviewing performance results, upcoming launches, and long-term brand plans. 

• Manage influencer relationships and digital partnerships to enhance visibility and drive conversion. 

• Working directly with Sephora to ensure new product launches are executed accurately and on schedule. 

• Coordinate executive calendar, manage travel logistics, event scheduling, and daily priorities. 

• Organize and maintain the brand’s complete digital asset library, including photography, campaign visuals, and events. 

• Providing customer service support via email and solving all problems that arise.

• Experienced in PXM/Sephora Syndigo, an interactive platform used to launch and update product pages and digital assets for Sephora’s US website.

• Proficient in Skypad, a platform used for driving business performance and sell-through tracking to identify retail growth opportunities.